Web Design
Samsung Semiconductor
Website Design & Creative Direction
The challenge with this project was to maintain a Samsung brand affinity and match the existing Samsung HQ websites, while featuring the San Jose campus and local job opportunities. The existing domain structure was also scattered and discombobulated. The new website launched with a consolidated blog, careers site, and completely renovated labs and business division pages.
Laura Hunt Design
Brand Ideation & Website Design
I partnered with Laura Hunt to assemble her website portfolio. Shee needed a refreshed, but elegant and simple wordmark, which I embellished with subtle accents. I built her website from scratch on top of WordPress.
Ingenyis Creative
Creative Agency Brand & Website Development
I partnered with a colleague to pitch a creative agency concept to prospective investors. I collaborated on the brand design and built the website from scratch.
SureMED Aesthetics
Website Design & SEO Package
After an in-depth consultation, I designed a new website and built a custom WordPress website with full SEO research and implementation.
MindfulTiger.com
Brand Ideation & Custom WordPress Template
Following my passion for and training in astrology, I designed a blog that could house my ideas as well as serve as an ecommerce site for readings. I built this from the ground up on the WordPress CMS.
National TeleConsultants
Brand Refresh & Custom WordPress Template
I partnered with a creative director to refresh the NTC brand and build a new website from the ground up.
Curate Art Group
Custom SquareSpace Website & Sales Decks
I worked with Curate Art Group to refresh their brand, refine their SquareSpace template and redesign their sales materials.
Branding
Samsung@First
Creative Direction & Branding for San Jose Campus
In order to create an immersive experience for those infamiliar with Samsung Semiconductor and the San Jose campus, I partnered with a creative agency to design a parallax website. My primary role was as a content producer, project manager, and creative director.
Sony Media Cloud Services
Brand Ideation & UX Design
I was recruited from another division of Sony to spearhead the brand of a new division within Sony called Media Cloud Services. We launched a competitive SaaS product called 'Ci,' which promised to sync footage from Sony cameras on set to a cloud account with proxies for editors to begin cutting dailies.
Sony New Media Services
Digital Services Branding
When I was brought on, Sony DADC needed to pivot from physical production to digital asset delivery. I spearheaded a rebrand for the New Media Solutions group that helped shape the future of the company as a leader in asset management. The company was acquired by Deluxe in 2021.
ArTES High School
Brand & Logo Package
I was approached by the Headmaster of ArTES High School to rebrand the school. After ten revision cycles, we landed on a brand that represented their 6 pillars.
UX Design
LabStar
UX Redesign, Custom Marketing Site, & Product Video
I consulted for with LabStar for many years to redesign their hero product, LabStar 2.0, rebuilt the marketing site from the ground up, and animated countless product videos for customers and social channels.
Sony Ci
Desktop & Mobile UX Audit
Although I began consulting for Sony as a marketer, I quickly began to partner with the product team to help redesign the UI and match the feature set with the marketing promises. I designed the video review app and mobile app experiences.
Motion Graphics
Samsung MarCom Sizzle
Motion Graphics & Editing
To present the marketing commiunications' team accomplishments over the past several years, I prepared a visual and motion graphics video sizzle video. This was presented to the President of the organization along with other key executives.
HBM3E Announcement
Creative Direction
To announce our new HBM3E product at FMS, I creative directed an animated product video with key features and highlights
Samsung Tech Day
Creative Direction
To kick off our annual Samsung Tech Day event, we needed a powerful show opener. I partnered with a VFX agency to create the 'Synergy' video that highlighted Samsung's ubiquitous presence in today's technology.
#iamsamsung Campaign
Creative Direction & Editing
To bring a more 'human' touch to the semiconductor company and to attract new talent, I helped to brand and launch the #iamsamsung campaign where we spotlighted employees and shared the video series on social media.
Danny Pugh
Creative Director
Having founded his design consultancy at an impressive age, Danny consistently showcases his expertise in creativity, business, and technology. He has excelled in pivotal roles, including collaborating with executives at Sony Corporation of America to establish a new brand and culture for a SaaS division. At Samsung, he ignited innovation as the head of creative marketing, devising captivating event concepts. Danny's versatile portfolio spans user experience design, website development, corporate branding, video promotions, and presentation design. His visionary perspectives, unmatched creativity, and unwavering drive position him as a trailblazing force in the tech industry, inspiring teams towards groundbreaking innovations.