UX Design
Sony Ci
Desktop & Mobile UX Audit
As part of a new division within Sony, I became involved in both the marketing and UX design roles. I partnered with the Product Manager to design mobile UI screens as well as the entire video review tool.
LabStar
UX Redesign, Custom Marketing Site, & Product Video
I consulted for with LabStar for many years to redesign their hero product, LabStar 2.0, rebuild the marketing site from the ground up, and animate countless product videos for customers and social channels. The company was acquired by market leader, 3Shape in 2022.
Degreely
Branding Deck, Custom Marketing Site, & UX Design
At Degreely, I co-founded and developed a web platform that empowers high school students by optimizing their academic schedules based on personalized data. I led the design and user experience strategy, ensuring the platform was intuitive and user-friendly for both students and administrators. By integrating advanced algorithms, we helped schools streamline scheduling and provided insights to improve student outcomes. Our platform was successfully piloted in multiple schools and secured its first contract within six months of launch.
Chatbot Programming
Haven Astrology Chatbot
Front-End UI & Custom OpenAI Wrapper
I created the Haven Chatbot, an astrology-focused AI, by building a custom front-end interface for seamless user interaction. On the back end, I integrated a custom OpenAI wrapper to deliver personalized astrological insights based on user input, such as birth date, time, and location. The chatbot dynamically generates accurate readings, pulling from astrological data and models I implemented, including custom APIs for real-time chart analysis. This blend of intuitive front-end design with sophisticated back-end logic ensures users receive engaging, tailored astrological experiences.
Motion Graphics
Samsung MarCom Sizzle
Motion Graphics & Editing
To present the marketing communications' team accomplishments over the past several years, I prepared a visual and motion graphics video sizzle video. This was presented to the President of the organization along with other key executives.
HBM3E Announcement
Creative Direction
To announce our new HBM3E product at FMS, I creative directed an animated product video with key features and highlights
Samsung Tech Day
Creative Direction
To kick off our annual Samsung Tech Day event, we needed a powerful show opener. I partnered with a VFX agency to create the 'Synergy' video that highlighted Samsung's ubiquitous presence in today's technology.
Branding
Sony Media Cloud Services
Brand Ideation & UX Design
I was recruited from another division of Sony to spearhead the brand of a new division within Sony called Media Cloud Services. We launched a competitive SaaS product called 'Ci,' which promised to sync footage from Sony cameras on set to a cloud account with proxies for editors to begin cutting dailies.
ArTES High School
Brand & Logo Package
I was approached by the Headmaster of ArTES High School to rebrand the school. After ten revision cycles, we landed on a brand that represented their 6 pillars.
Web Design
Sony DADC
Digital Services Branding
When I was brought on, Sony DADC needed to pivot from physical production to digital asset delivery. I spearheaded a rebrand that helped shape the future of the company as a leader in asset management and digital supply chain operations.
Ingenyis Creative
Creative Agency Brand & Website Development
I partnered with a colleague to pitch a creative agency concept to prospective investors. I collaborated on the brand design and built the website from scratch.
MindfulTiger.com
Brand Ideation & Custom WordPress Template
Following my passion for and training in astrology, I designed a blog that could house my ideas as well as serve as an ecommerce site for readings. I built this from the ground up on the WordPress CMS.
Laura Hunt Design
Brand Ideation & Website Design
I partnered with Laura Hunt to assemble her website portfolio. Shee needed a refreshed, but elegant and simple wordmark, which I embellished with subtle accents. I built her website from scratch on top of WordPress.
Samsung Semiconductor
Website Design & Creative Direction
The challenge with this project was to maintain a Samsung brand affinity and match the existing Samsung HQ websites, while featuring the San Jose campus and local job opportunities. The existing domain structure was also scattered and discombobulated. The new website launched with a consolidated blog, careers site, and completely renovated labs and business division pages.
Danny Pugh
Creative Director
Danny’s expertise in creative direction has been honed through his leadership roles at major tech companies like Samsung and Sony. At Samsung, he spearheaded the creative direction for industry trade shows, overseeing video production and motion graphic design to bring technology to life through captivating visuals and storytelling. At Sony, he took on the challenge of launching a Frame.io competitor, using his strategic vision to innovate the video collaboration space and redefine workflows for creative professionals. Now, through his design consultancy, Danny partners with both scrappy startups and established brands to craft powerful new identities and launch initiatives that make a real impact. His approach is hands-on, user-focused, and strategic, helping companies transform business plans, refine workflows, and reach their highest potential.